The Ad Campaign that Convinced Americans to Pay for Water

Even if they could afford it, many people would balk at the thought of paying $10,000 for a sandwich. And yet the majority of Americans pay a similar markup, essentially, for a bottle of water.

Americans weren’t always so open-minded about opening their wallets for H20. Mere decades ago, they would have laughed at paying astronomical markups for a liquid that flows freely, and usually safely, from their taps at home.

That all began to change in the 1970s, with a crazy idea from a Frenchman who wanted Americans to buy fizzy water in green glass bottles shaped like bowling pins.

A great look into one of the many ways clever marketing has molded us into what we are today.

http://priceonomics.com/the-ad-campaign-that-convinced-americans-to-pay/